Independent ebook

Frontlist vs. Comics publishers: HMU! Some library systems have a single person in charge of acquisitions, while larger systems may have someone specifically focused on ebooks, or even certain categories across formats. They do this in person, and many of them do it online — formally and informally through social channels.

Librarians were the original multi-platform book influencers, long before BookTok blew up! In normal times, many libraries produce, market, and host thousands of readings, book clubs, literary festivals, comic cons, and other experiential events that directly connect their local readers to books and authors—new and old. Most of these activities feature local authors, not just touring bestsellers. During the pandemic, some libraries have shifted to virtual events with varied success, but each one of these events is an opportunity to reach new readers and drive library circulation and book sales.

One of my favorite initiatives during my time running the Panorama Project was creating the Library Marketing Valuation Toolkit , a set of resources that helped libraries establish a monetary value for their marketing efforts, relative to what something similar would cost a publisher using targeted local media. Too many publishers treat libraries as afterthoughts, at best; pirates, at worst. One of their primary missions is connecting readers to books they might be interested in reading, in whichever formats they prefer.

Take advantage of their myopia and be open to exploring ways to develop mutually beneficial partnerships with libraries, starting with truly understanding how they operate and what they need to be able to get your books in front of the right readers. Engage your distributor partners and make sure they understand libraries, and they treat them as equals to their retail clients. Find him on Twitter glecharles.

View all posts by Guy LeCharles Gonzalez. This site uses Akismet to reduce spam. Use the share buttons below, or copy the link in the address bar above and share the news on your favorite social media platforms. The more, the merrier, right? Now, go ahead and tell the world about your cheap read. IU is a safe-for-work site. PLEASE do not post links to erotica, religious, or political titles — they will be deleted without notice.

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