Lead collection form template

This is where your booth staffers can quickly check boxes or write short answers to important questions that help your sales force know how valuable the lead is, and what matters most to them. Here are several kinds of qualifying questions you can include in your lead form. If you need help writing qualifying questions — read our guide How to write effective qualifying questions for your trade show app. Not everything can be captured with a checkbox, so you always need space to write comments and notes about the lead.

Create space for your booth staffers to provide some background on the client, their needs and what they like about your products. Write about who they know at your company already. Write about what your booth staffer agreed to do next. This is the story that will motivate your sales person to follow up on the lead after the show. If you need help following up with leads — read our guide How to followup with your trade show leads faster.

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